Apple has a lot of cash in its bank account: $70 billion, in fact. And, this is relatively unusual even for a company of Apple’s size. Having this much cash can cause unease. Shareholders ask themselves why you won’t do a buyback to push the price up or why you won’t step boldly into a new market to give them some additional value. Plus, it can make you more of a target to takeovers (although, that’s hardly a concern for Apple).
Of course, piles of cash provides great benefit, too. You can easily brush off any misstep, for one thing. Imagine if the iPad would have failed miserably, costing tens of millions. That could be a disaster for a cash poorer company (relatively speaking, of course) like RIM or Nokia, but Steve Jobs can casually describe it as another hobby and move on.
But, at one point, Apple will have to spend some money. With $70 billion (and considerably more at their disposal if they wanted it) there is a lot they could buy. Let’s explore, shall we?
Take Adobe, for one. They would set Apple back by around $25 billion, by my maths. $25b and BOOM – Apple owns one of the biggest software companies around and can finally make a good Creative Suite version for the Mac and maybe even bring some apps to iOS. But, does Apple want some boring software company which makes Flash? Still, maybe…
Sony? I’ve heard that one thrown around a bit. They would set Apple back a measly $35 billion or so. Pretty cheap for such an ostensibly big company. TVs, stereos, phones, games consoles and more, all for Apple. But, how would Apple do such a thing? Apple doesn’t want to own a games console, surely? Isn’t that what the Apple TV will soon be for? And, what about the TVs? Apple wouldn’t even sell fifty SKUs of the same product… And, would they call them “Sony, Subsidiary of Apple Inc.” or just rebrand everything “Apple”? If you ask me, Sony is just too messy for Apple. Too many products, too much disorder.
A big phone network? This seems to be the favourite at the moment. Apple couldn’t afford AT&T (at around $200b, per my calculations) and probably couldn’t afford Verizon (although, they could at a stretch for around $120b) but, they certainly could afford Sprint (America’s third biggest carrier, at around $25b). What’s the benefit, here? Apple gets to be completely independent and make tariffs incredibly cheap while eschewing the carriers it apparently so famously hates. Win-win? Well, I don’t know. For one thing, this deal is unlikely to get regulatory approval (especially if Apple want’s to make iCarrier iOS-only, thereby leaving the US with just two carriers if the AT&T/Verizon deal goes through). But, then, Apple is one of the biggest lobbyists on The Hill, so could probably get it through with the right concessions here and there. The other problem is, of course, that Sprint (or the other US carriers, for that matter) are US only, which is hardly Apple’s style.
Netflix is a popular one. At just $15b for Apple, it’s the kind of money they find behind their metaphorical American ‘couch’. But – OF COURSE NOT! Why would Apple ever buy some simple technology that they can make themselves in seconds and totally eradicate with the right content deals? There really is no reason for Apple to buy Netflix. (Remember, content deals become void if another company purchases Netflix, so they they aren’t the reason).
Nuance. At just $15 billion or so, Apple could own the King of Speech of Recognition. And, let me tell you, Nuance do more than just (cough the best app ever cough) Dragon Dictate – if you’ve used speech recognition in the last few years, chances are it came from Nuance. They are so incredible and have the most incredible piece of software here that you really could drive the next revolution in mobile (and stationary) computing better than anyone else. Just, do it.
Skype? Ooops.
Amazon? Well, you know, Apple could just about afford Amazon, giving it would cost them around $100b. In one fell swoop, they would own the eBooks market with iBooks and eradicate the only company in the world who could possibly build an iPad competitor. But, is Apple in the boring product retail space? I think not, probably.
Microsoft? Unfortunately, Apple couldn’t afford them. But, they could buy a division or two? I’d love to see Apple making an industry leading CRM product, wouldn’t you?!
AMD – now this one I like. AMD are actually the cheapest company on this list so far, costing probably $7 or $8 billion. Wouldn’t it be awesome to see Apple walk in and sweep the chip space? They could probably own the market in a few years. (Sadly, Intel is too expensive).
Nvidia. This would be just $15b and would be awesome. Apple could make some great graphics for their Macs and hold the PC guys to ransom, all the while getting a whole load of talent to work on stuff for their tablets and phones. I hope so.
Facebook. Apple could afford Facebook and would instantly make them the leader in social and arguably the most powerful company in the world. It would be a hard deal to do though, as they’d have to deal with a lot of individual investors, all of whom would probably have their own ideas of what the price should be. (Not to mention the difficulty in buying out the CIA, who do own shares in Facebook.)
Last option: just buy everything. And, when I ay everything, I mean all of the little companies. Anyone, anywhere who makes something cool and costs less than $100m – buy them. Control the market forever. OK, Apple already does this a little, but you could a little more, I feel.
This is where I get silly.
Ford! Oh, how I would love Apple to buy what is – technologically – the single greatest non-tech company on earth. Can you imagine if Apple made cars? And, Ford would only set them back around $70b. Pure cash, and Apple could be one of the biggest car companies overnight. Please, Apple, do this.
Virgin Galactic. Like Branson would ever sell it, but it’s still fun to dream. VG is the only company so far not public, so it’s hard to get an estimate here. But, it would be around $2 billion and Apple would become pretty much the sole player in the future – space. Once you look past the silly idea of LEO in a little plane for billionaires and realise what VG is really about, you realise it is the place to put all of your money. We’re talking flights from London to Australia in one hour. Apple – do space, please.
And then we get to the ideas that aren’t companies, but how Apple could still blow its money:
Robots. For God’s sake, Apple: make me a damn robot. I don’t want to wash things or clean my house or make my dinner anymore. I want a cool robot – like the ones from the conveniently named movie ‘iRobot’ (minus the apocalyptic murder, of course). Pop Asimov’s three laws in and we’ve got safe, helpful metal friends all with a glowing Apple engraved in their forehead. Pleaseeeeeee.
There you have it. I could keep going on forever. (How much would it cost Apple to instantly manifest itself into The Party and bring Ingsoc into being? Because I’d be cool with that.) Think about it: Apple could buy Nuance, AMD, Nvidia and Adobe all in cash. Four purchases and Apple becomes even more of a behemoth than now. But I doubt they listen to me. But, if they are, I’ve certainly given them enough options to finally spend some money.