Why Apple is Not Overpriced
In the face of blatant evidence of Apple’s superior quality and user experience in its products, Apple ‘haters’ usually resort to calling Apple expensive and – most usually – overpriced.
While you can’t really disagree that Apple’s products are expensive – anything which costs £1000 is expensive regardless of what it is – they certainly aren’t overpriced.
Hardware
Take the MacBook Air. I looked around a few companies websites to find the closest matching product (ultra-thin design and specs) and noted their prices.
| Apple | Dell | |
| Model | MacBook Air | Alienware M11x |
| Screen size | 13″ | 11.6″ (biggest with an SSD I could find) |
| Processor | 1.7Ghz Intel i5 | 1.4Ghz Intel i5 |
| RAM | 4Gb | 4Gb |
| Hard Drive | 256Gb SSD | 256Gb SSD |
| Weight | 2.96 lbs | 4.4 lbs |
| Price | £1,349 | £1,359 |
So, the Dell has a smaller screen, weighs more and a slower processor but it’s still £10 more… Apple’s not so overpriced now, is it.
The misconception that Apple is overpriced comes from the fact that Dell do sell laptops from around £400 and Apple’s cheapest laptop is £849. You can see why someone would get confused but what they don’t realise is that that cheapest Dell is a much worse product than the cheapest MacBook. It makes sense for the Air to cost more because it’s a lot better. And, even when you get a Dell which is specced near the same as the MacBook the Dell is more expensive!
Bottom line: Apple’s hardware is not overpriced. It priced according to what it is.
Software
So the hardware is a lot better than its competitors, but, even if it weren’t, could Apple still be justified in charging more than for a PC? I think so. Namely because of the software.
Mac OS itself is supremely better than Windows, whichever way you look at it. I’ve known many people who say they want a Mac over their PC but they can’t afford it. And, they all say that the reason is the software. Everything is so much simpler on a Mac. Installing software involves dragging an icon to the Applications folder. No silly installer. Viruses are a thing of the past. Everything just works. In fact, you can probably cut hours and hours out of your work by using a Mac.
Also consider iLife. Windows users have nothing close to iLife in its power and simplicity. ‘Windows Movie Maker’. Please. That silly Windows Gallery app for photos? For a Windows user to replicate the power of iLife they would need to spend hundreds of pounds on iLife. Already they’ve lost all that money they think they saved by not buying a Mac.
Software is a major value add and makes the Mac very worthwhile.
Support
When you buy a Mac you get a one year guarantee. You ales get 90 days of phone support included (which you can extend for a small fee). That means that for 90 days any problem can be solved over the phone. Try doing that with Microsoft.
Longevity
I know people still using PowerBooks. Macs seem to last forever and, treated well, hardly ever break. You can easily stretch a MacBook out to last you five years. A cheap £400 Dell will last a few years tops. For every one Mac a Mac user buys, you’ll probably have to buy two PCs. Macs last ages.
Cheap ≠ Value
If you want to buy a fridge or cooker in the UK you can go to Currys and Comet or John Lewis. Currys sell the cheap, horrible ones which quickly lose efficiency and break and John Lewis sells brilliant stuff that lasts – but it’s expensive. (This makes it worth noting the fact that John Lewis sells Macs whereas Comet and Currys don’t). When shopping for food, you can go to the cheaper Tesco or to the more expensive but higher quality Waitrose. Dell, HP and Acer found themselves trapped in a race-to-the-bottom, each trying to make their products cheaper. What happened? Crappy products and slim margins. In fact, there’s so little money in the PC business for these guys that HP recently called it quits.
Apple decided to stay out of that game. They avoided making awful products and instead made high quality stuff. Apple went for a different market.
Sure, Macs can cost more than PCs. But, they’re better. They are better value and you get a lot more out of a Mac.
Besides, I’ve never understood how people say Apple makes worse computers because their stuff is “overpriced”. A Ferrari costs more than a Volkswagen, but nobody would argue for hours that the Volkswagen is a better car. Sure, it may be cheaper and it may be better for a person with little money, but that doesn’t mean the Volkswagen is better. Just that it’s cheaper.
